Fractional commercial leadership
Senior commercial direction, without the full-time hire.
Practical sales leadership for manufacturers and B2B firms ready to move beyond owner-led selling. Build a focused commercial operation while keeping the flexibility your business needs.
Direct senior involvement. Clear scope. No inflated project team.
What to expect
Advice tied to decisions, not slides.
Independent judgement
Straight answers on where to focus, what to stop, and which opportunities deserve investment.
Embedded accountability
A consistent senior partner who works with owners and teams to turn priorities into weekly action.
A defined mandate
Scope, cadence, responsibilities, and outcomes agreed up front—without pretending every result is predictable.
Capability that stays
Processes and commercial discipline are built with your people, rather than disappearing when the engagement ends.
The engagement
From commercial ambiguity to an operating rhythm.
Fractional leadership sits between occasional advice and a permanent director: close enough to lead the work, flexible enough to fit the stage of the business.
- 01
Commercial diagnosis
Review the pipeline, customer base, proposition, routes to market, team responsibilities, reporting, and current sales behaviour. The result is a candid view of the constraints and highest-value moves.
- 02
Commercial plan and focus
Translate business ambition into target segments, account priorities, ownership, measures, and a realistic sequence of action. Everyone knows what good looks like and what matters now.
- 03
Hands-on leadership
Establish pipeline reviews, coach the team, challenge forecasts, support key negotiations, and keep cross-functional commitments moving. This is leadership inside the business—not commentary from the sidelines.
- 04
A stronger commercial function
Improve roles, routines, decision quality, and management information so the organisation becomes less dependent on the owner and better prepared for its next stage.
A useful first conversation
Is the business ready for commercial leadership?
Bring the growth target, the commercial problem, and an honest view of what is not working. We will explore whether a fractional mandate is the right next step.